According to research done, almost 90% of advertisers said that affiliate programs were very important to their overall marketing strategy, in fact, a majority of them said that their affiliate marketers drove 20% of their annual revenue. Affiliate marketing was once viewed as a way to drive people to events and promotions, it is now one of the main channels for marketing and customer discovery that leads to engagement and progressive sales that result in an insane return on investment.
The importance of affiliate marketing has grown and improved over the past few years and affiliate marketing opportunities are now being offered by almost every company. Let’s talk numbers to put this into perspective. The US affiliate marketing spend will increase by a CAGR to an estimated $6.8 billion industry.
Marketing has gone through lots of changes due to consumers becoming more sophisticated and demanding on how they chose to shop. Consumers have become more active and particular on how they look for and filter information across the ever-expanding set of channels the internet has to offer. This has led to forcing advertisers to leverage valuable content that contribute to the customer experience rather than just delivering ads and branded messages. But, creating content that drives real value that customers are looking for was a pretty big challenge for these marketers.
The solution to this problem was affiliate marketing. This is when company’s leveraged affiliate marketers to go out into different parts of the web and share product information in all kinds of unique ways that are customized to the particular channel and audience. Since companies have been learning about the benefits of affiliate marketing, most companies are now getting on board with this new way of marketing.
One aspect of affiliate marketing that is so appealing to company’s is that the content on affiliate sites are original and and native. With affiliate marketing, a company’s products and services will be promoted in the most natural way in front of an audience interested in your industry.
Affiliate marketing is a changing industry that is now considered a viable career. Companies are investing more towards affiliate marketers while Google is acting in favor of affiliate marketing sites in their search engines. Although affiliate marketing is growing, so is the standard. Google is not putting up with dated affiliate marketing techniques, and search engines are encouraging affiliate marketers to be authorities in their industries when proceeding with quality.
Affiliate marketing has had consistent growth over the past 5 years and have no plans of slowing down anytime soon!